Posted by: Dahni | April 9, 2008

Wake Up and Smell the Coffee

© 04/09/08

 By Dahni

Coffee 1

   Good Morning!

    Pop, grrrrrrrrrrind, pour, and drip, drip, drip, or swishhhh and sssssssssssss, and Ahhh and sip. We American’s love our morning Joe. We have so many choices.




coffee 2

   Whether it is the classic ‘good to the last drop,’ ‘the best part of waking up,’ or something other familiar, like the Dunkin Donuts ads, America seems to run on coffee.


Seattle’s Best Coffee
Ad slogan: Have it your way. If your way is fast.

Brim decaffeinated coffee
Advertising slogan: Fill it to the rim with Brim

Folgers Coffee
Slogans: The best part of wakin’ up
               The best part of wakin’ up … is Folgers in your cup.
               It’s uncanny
               Mountain grown

Maxwell House Coffee, Kraft Foods, Inc.
Slogans: Good to the Last Drop!
              Taste as good as it smells 
              Flavor Bud Flavor

Sanka Coffee (Maxwell House family of coffees), naturally decaffeinated coffee
Slogans: Sanka…Everything You Love About Coffee.
              One fiddler you won’t have to pay

Eight O’Clock® Coffee
Advertising slogan: Wake up. It’s Eight O’Clock

Starbucks DoubleShot brand – coffee drink, blend of espresso and cream
Marketing slogan: Starbucks DoubleShot. Bring on the day

Starbucks Frappuccino brand – coffee drink, blend of coffee and milk
Taglines: Starbucks Frappuccino. Work can wait. 
                Smooth out your day, everyday

Yuban brand, 100% Colombian coffee
Ad slogans: What is…the essence of coffee?
                   Yuban. Richness Worth a Second Cup

Melitta German brand, coffee, tea and coffee filter paper, electric and manual coffeemakers
Slogans: When it’s time for Me, it’s time for Melitta (Canadian campaign, for coffee)
              Melitta. Coffee Indulgence

Lavazza, Italian espresso
Marketing slogans: Italy‘s favourite coffee
                            Lavazza. Espress Yourself

Dunkin Donuts
Ad slogan: America Runs on Dunkin’

Coffee 3

   We love our latte, espresso and cappuccino.

   We love our coffee art. We love our coffee makers and our beans and grinds and special roasts. We love our ritual.





Coffee 4

   No matter where it comes from or how we like it, America loves its coffee. We have so many choices. And you know what? Even a bad cup of coffee is very good, because choice is the key to success. Freedom is the ability to make a good cup of coffee and to screw it up. Wake up and smell the coffee. It’s freedom, ‘the richest kind’ and ‘good to the last drop.’

 Just Imagine,


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