Posted by: Dahni | April 23, 2008

Crème that Egg – Influenced by Rube Goldberg

By Dahni

   An amazing video of a Rube Goldberg type contraption used to break a Cadbury Crème Egg. It goes around the walls and just does cool stuff. It was an entry in Cadbury’s “Unleash the Goo” competition, in which entrants must find the most creative way to break a crème egg. Lot’s of time on their hands, but this is awesome. Watch the video then read about Rube Goldberg to follow.

Rube Goldberg
A sample of Rube Goldberg’s ‘Inventions’
   “Rube Goldberg (1883-1970) was a Pulitzer Prize winning cartoonist, sculptor, and author. Reuben Lucius Goldberg (Rube Goldberg) was born in San Francisco. His father, a practical man, insisted he go to college to become an engineer. After graduating from University of California Berkeley, Rube went to work as an engineer with the City of San Francisco Water and Sewers Department.   
   He continued drawing, and after six months convinced his father that he had to work as an artist. He soon got a job as an office boy in the sports department of a San Francisco newspaper. He kept submitting drawings and cartoons to his editor, until he was finally published. An outstanding success, he moved from San Francisco to New York drawing daily cartoons for the Evening Mail. A founding member of the National Cartoonist Society, a political cartoonist and a Pulitzer Prize winner, Rube was a beloved national figure as well as an often-quoted radio and television personality during his sixty-year professional career.   
   Through his “INVENTIONS”, Rube Goldberg discovered difficult ways to achieve easy results. His cartoons were, as he said, symbols of man’s capacity for exerting maximum effort to accomplish minimal results. Rube believed that there were two ways to do things: the simple way and the hard way, and that a surprisingly number of people preferred doing things the hard way.   
   Rube Goldberg’s work will endure because he gave priority to simple human needs and treasured basic human values. He was sometimes skeptical about technology, which contributed to making his own mechanical inventions primitive and full of human, plant, and animal parts. While most machines work to make difficult tasks simple, his inventions made simple tasks amazingly complex. Dozens of arms, wheels, gears, handles, cups, and rods were put in motion by balls, canary cages, pails, boots, bathtubs, paddles, and live animals for simple tasks like squeezing an orange for juice or closing a window in case it should start to rain before one gets home.   
   Rube’s drawings depict absurdly-connected machines functioning in extremely complex and roundabout ways to produce a simple end result; because of this RUBE GOLDBERG has become associated with any convoluted system of achieving a basic task.   
   Rube’s inventions are a unique commentary on life’s complexities. They provide a humorous diversion into the absurd that lampoons the wonders of technology. Rube’s hilarious send-ups of man’s ingenuity strike a deep and lasting chord with today’s audience through caught in a high-tech revolution are still seeking simplicity.   
   Hardly a day goes by without The New York Times, National Public Radio, The Wall Street Journal or some other major media invoking the name Rube Goldberg to describe a wildly complex program, system or set of rules such as our “Rube Goldberg-like tax system”. The annual National Rube Goldberg Machine Contest at Purdue University, which is covered widely by the national media, brings Rube’s comic inventions to life for millions of fans.”


Other Influences

   The still available and current game of ‘Mouse Trap,’ was based on a Rube Goldberg design. The game designer Marvin Glass (and his company, Marvin Glass and Associates), refused to pay licensing fees or royalties to Rube Goldberg, despite Marvin acknowledging being inspired by Goldberg as well as the clear similarities between the game and a Goldberg drawing. Glass went on to develop two less well-known games based on Goldberg designs, Crazy Clock (released 1964) and Fish Bait (1965), neither of which credited Goldberg’s influence. Elderly and near retirement, Goldberg declined to take legal action against Glass and chose to sell licensing rights for his drawings to another toy company, Model Products instead.







   In the trilogy ‘Back to the Future,’ actor Christopher Lloyd played the brilliant and ecentric scientist, Dr. Emmett Brown. Dr. Brown constructed several Rube Goldberg type contraptions to make brekafast as one example.

   British comic Rowan Atkinson plays a character affectionately known as ‘Mr. Bean.’ Mr Bean though an adult, has childlike qualities and was always doing very complex things to accomplish very simple results. In one series, he was planning a party in his flat and decided to redecorate by painting.

   All of the paintbrushes were old, dried up and unusable. Mr. Bean covered every door and even hand rolled fruit in a bowl and the door knobs in newspapers. He then stuck some leftover fireworks in an open can of paint in the center of the room, lit the fuse and quickly exited awaiting the explosion and for his newly redecorated apartment to be painted. – watch the video here.

   Clearly the antics of Dr. Brown and Mr. Bean were influenced by Rube Goldberg.

    Life is truly complex as are humans. Enjoy life and laugh a lot, but try not to make the simpliest things so darn complicated.

 Just Imagine,



  1. These are great I realy love them we are doing sompthing just like nthis for odessey of the mind.

    see yah Bye AnneMarie

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